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Stop guessing whether your ads pay off. Enter 5 numbers, see what you keep, and know how many jobs you need to win before every dollar starts working for you. The values shown are only an editable example. No signup, nothing is stored.
Start from an example (illustrations, not statistics):
Arithmetic simulation tool based only on the numbers you enter, for illustration. It is not financial advice and not a performance commitment: real returns depend on your offer, your area, your creative and how fast you call leads back.
Numbers look good? Then your ad should already be running.
Describe your business: Leadria writes the copy, designs the visual, sets the targeting and publishes. Leads arrive with a phone number.
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Fixed costs (rent, insurance, vehicle) are not included: gross margin is the sale price minus what the job directly costs you (materials, subcontractors, labour).
It is the share of leads that become a signed job. To find yours, count how many of your last 20 to 30 leads signed. A lead called back quickly usually signs more often than one called back the next day.
Take the sale price before tax and remove what the job directly costs you: materials, subcontractors, labour. What remains, as a percentage of the price, is your gross margin. Do not remove your fixed costs.
Gross margin is what signed jobs earn you before advertising. "Left after ad spend" is that margin minus your ad budget: what you really keep.
There is no universal number: it depends on your trade, your area and your offer. What matters is comparing it to the margin on a signed job, which is what this calculator does.
No. The calculation runs in your browser and nothing is sent. The "Copy a link" button only puts your numbers in the page address so you can share it yourself.
Run a blog, a contractor site or a newsletter? Copy this code: the calculator shows up in your page, with a link back to this page.