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Facebook & Instagram advertising for contractors, local businesses, and independent pros: practical guides, real budgets, zero jargon.
Facebook ads not working? Nine real causes, ordered by how often they're actually the problem, each with a number — plus a 10-minute test to find your leak.
LeadsHow to get leads from Facebook ads, not likes: the right objective, lead form vs landing page, real cost-per-lead ranges, and the 5-minute callback rule.
CostsHow much do Facebook ads cost in 2026? Real CPM, CPC and cost-per-lead ranges by trade, plus the minimum daily budget it takes to make your phone ring.
CompareFacebook ads vs Google ads: one rule decides it. Real US CPCs, a trade-by-trade table, and exactly where a $500/month budget should go. No hedging here.
GuideFacebook ads for small business, without the hype: real 2026 CPM and cost-per-lead ranges, the 5 decisions that matter, and when to spend on Google instead.
TradeFacebook ads for roofers, with the math: why a $60 lead is cheap on a $10k roof, storm-damage targeting, drone creative, and what $1,500/month really buys.
TradeFacebook ads for restaurants, honestly: why the economics are the hardest on this list, the repeat-visit play, food photography, and when to fix Google first.
TradeFacebook ads for realtors in 2026: why Housing rules strip your targeting, what still works, real cost per lead, and the budget an agent actually needs.
TradeFacebook ads for plumbers work on planned jobs, not 2am emergencies. Real CPLs, water heater targeting, budgets, and the math on a $2,600 average ticket.
TradeFacebook ads for landscapers, with the math: why a $50/week mow is a $2,600 client, the February pre-booking window, and what $300-$800/month really buys.
TradeFacebook ads for HVAC don't win the July emergency call. They win maintenance plans and replacements in the shoulder season. Real budgets, CPLs, a calendar.
TradeFacebook ads for gyms, with the real math: membership LTV vs cost per lead, buying the January spike early, challenge vs free-trial offers, and a tight radius.
TradeFacebook ads for electricians, with the math: why panel upgrades, EV chargers and generators pay at a $70 lead, honest targeting, and what $1,000/month buys.
TradeFacebook ads for dentists, with the real math: why implants and Invisalign pay and cleanings don't, patient LTV, HIPAA-safe targeting, and the $59-special trap.
TradeFacebook ads for contractors: why remodelers win on before/after photos, what an $80-$150 lead really costs, and the 90-day follow-up that closes $40k jobs.
TradeFacebook ads for cleaning business owners: real CPL ranges, why residential and commercial need separate campaigns, and when this channel won't work.
CostsFacebook ads budget for small business: how to size spend from job value, not revenue %, plus real CPL ranges and when $5/day actually works.
